FirstCry Franchise Business Opportunity Review with Cost

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Do you want to open a FirstCry franchise in India? This post covers complete details including cost, investment, contact details, franchise fee for the opening of the Firstcry retail franchise business.

FirstCry is a reputed brand engaged in selling baby and kids products. The company is planning to open at least 60 franchises in the next 12 months.

The company has over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands. The list includes Carter’s, Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on.

FirstCry Company Details

FirstCry is promoted by Mahindra Group of Companies. The brand started its operation in India in the year 2010. However, they started to offer franchise/distribution opportunities in 2011.

Company’s benchmark is to provide the customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle.

The sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price. Customers can zoom the product photographs to read the details on the product cover before taking an informed decision. All items originate from the company’s warehouse and have been sourced from authorized representatives or manufacturers.

Currently, the company mainly operates from Pune while the orders are shipped from our warehouses located across India.

Products range includes:

  • Diapers
  • Baby food
  • Infant accessories
  • Gears (strollers, high chairs)
  • Nursery furniture
  • Clothes & footwear
  • Toys and back to school products

FirstCry at present has more than 40 franchise outlets spread over the entire country.

Also Read: How to Start a Distribution Business

FirstCry Franchise Support Details

The company officials will provide expert guidance in the opening and run the retail store. However, there is no such facility of providing on-location training facilities provided to franchise owners.

The franchise owner will be assured of exclusive territorial rights for selling products.

The contract will have a standard franchise agreement for a period of 5 years. However, the franchise owner can renew the agreement with mutual consent.

FirstCry  Franchise Fee & Investment Details

The investment required is approximately around Rs 2o lac- 30 lac depending upon the area of the store. The location of the store is preferred in high street and malls where there are sufficient footfalls. The area required is a minimum of 1000 Sq. ft. The expected return on investment is around 30-35%. The estimated payback period is 18 – 24 months.

Franchise/Brand Fee: INR 2,00,000

FirstCry  Franchise Contact Details

You can directly contact for FirstCry franchise-related inquiries to the following Email address: