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This article includes a step-by-step guide about how to get an Exide battery dealership in India. Also, it includes investment, cost, profit, dealer margin, and contact details.
Exide holds the first position in the lead-acid battery industry. For more than six decades, Exide has been one of India’s most reliable brands, enjoying unrivaled reputation and recall. Currently, the company has nine factories strategically located all over India out of which 7 factories are dedicated to batteries and the other 2 factories manufacture Home UPS Systems.
Apart from India, Exide has subsidiaries in the UK, Singapore, and Sri Lanka and its exports span 45 countries across six continents in a growing list of overseas customers.
Exide Battery Product Range
Exide offers a complete solution in areas of equipment selection, battery sizing, optimum room layout, installation, operation, and maintenance.
1. Automotive Battery
Exide manufactures, distributes and sells a wide range of automotive batteries for two-wheelers, four-wheelers, and also three-wheelers.
2. Inverter Batteries
The inverter battery range includes tubular batteries, flat plate batteries etc.
3. Industrial Batteries
Company’s industrial battery range is vast. The company provides battery for Railways, Telecommunications, Power & Infrastructural projects, Tractor & Motive Power, Online/Offline UPS System, Miner’s cap lamps etc.
4. Home UPS Systems
In the home UPS system, Exide provides both lower KVA and higher KVA battery to the consumers.
5. Solar Batteries
Exide manufactures solar batteries that ensure superior performance, high reliability & guaranteed service life.
6. Genset Batteries
The company manufactures and sells a wide range of genset batteries. Also, the company provides this type of batteries after customization according to the specific need of the client.
7. Submarine Batteries
Exide manufactures high-end submarine batteries conforming to the most stringent technical specifications and quality control standards. The company meets 100% demand of the Indian Navy with indigenous submarine batteries and also exports with permission of the Government of India.
Exide Battery Brands
Exide is India’s largest manufacturer of lead-acid storage batteries and its biggest power-storage solutions provider. The company sells the products across the world, under its brand names EXIDE, CHLORIDE, SF SONIC, CEIL, INDEX & DYNEX. Exide brand batteries are available in Afghanistan, Bangladesh, Malaysia, Mauritius, Myanmar, Singapore, and Sri Lanka.
Is Exide Battery Dealership Business Profitable?
Over the years, Exide has grown through a continuous and consistent focus and evolved as a brand with contemporary values. Exide’s brand character is almost live and embodies values of dependability and trust.
These values have been held very sacred by the company in every aspect of its operation and are reiterated in its commitment to all stakeholders, customers, shareholders, employees, and society.
The Exide brand has earned a unique status by becoming almost generic to the category with a very high unaided recall with the target audience. Hence, the Exide dealership is a highly prestigious business opportunity for entrepreneurs in the automobile field.
How to Get Exide Battery Dealership in your Area
Broadly, you can adopt two different business model. First of all, you can sell Exide batteries with other automobile-related products if you have already a shop. Otherwise, you can open an Exclusive Exide Battery store in your area.
For the first option, contact the local company representative. He will arrange the dealership agreement and supply of the product. If you want to open an exclusive store, then contact the company directly either through email or phone.
Exide Dealership Investment & Cost
We didn’t find any specific information from the official website regarding the franchise cost or dealership investment. However, the major criteria is a commercial retail space at a premium location. Additionally, you must have an investment capacity of Rs 15 to 20 Lac for starting the business. However, the startup investment may vary depending on the location and store size.
Exide Battery Contact Details
KOLKATA – HQ
Exide Industries Ltd.
59E Chowringhee, Kolkata – 700020
Phone: +91 33 2302 3400, 2283 2118/ 50/ 71
Sudipto Roy +91 33 2283 2184
Apart from the Kolkata head office, Exide battery has regional offices in major cities including Mumbai, New-Delhi, Chennai, and Bangalore.