How to Get Royal Enfield Dealership – Guide

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Do you want to start a Royal Enfield Dealer franchise in your town? Are you interested to know every step and credentials needed for getting the idea executed successfully along with cost, contact details? If Yes, read this post for a complete guide map of how to start Royal Enfield dealer franchise at your location.

Royal Enfield at present is truly a global brand dedicated itself to the cause of adventure and leisure motorcycling around the world with relevant products and services.

Why Start Royal Enfield Dealer Franchise

Royal Enfield started its operation in Redditch, Worcestershire in England in 1893. The first Enfield cycle was built in 1901.  The company then onwards has made significant strides in the global market. From North America to Europe in the West and Japan to Australia in the East today, Royal Enfield has pride of place across the globe. This brand at present today is truly a global brand dedicated itself to the cause of adventure and leisure motorcycling around the world with relevant products and services.

In 1955, Enfield Cycle Company partnered with Madras Motors in India informing Royal Enfield of India, based in Chennai, and started assembling the 350cc Enfield Bullet motorcycle in Madras. Enfield has a set up of over 200 dealers covering most major cities and towns in India.

The company also have 100 plus authorized Service Centres. If you are looking for a franchise in the retail automobile industry with class and heritage, Royal Enfield is surely a wise choice.

Royal Enfield Showroom Dealership Cost

If you want to start this franchise dealership business, you will need to have around 4000 sq. ft of retail space. Generally, investment varies with location but as a rough estimate, you must be prepared with a budget of 50 lacs to 1 Crore INR in India. Additionally, you will need to pay an amount of 1 lac INR for brand fees.

Royal Enfield Franchise Support

The company arranges training programs for newly inducted dealers regarding standing operating procedures in the operating day to day operations. The training is conducted in Chandigarh in North India and Chennai in South India.

Also, Read Top Profitable Automobile Business Ideas in India

How to Apply for Royal Enfield Dealer Franchise

Visit the official website of the company, royalenfield.com. In the footer, you will find a dealer link. Click on the Become a Dealer link. A page with an application form will open up. This is an international application. You need to select your country and fill up the details as much as possible as instructed. If you are selected, company officials will contact you for further discussions.

Royal Enfield employs a comprehensive and professional process for Dealership allotment. Dealer selection is done based on a variety of criteria including a personal meeting with the applicant. It is only post-completion of the evaluation and selection process, those other formalities are considered.

Royal Enfield does not accept or demand money/deposits from prospective partners prior to processing the application or candidature of the Dealership.

If you receive any communication offering allotment of Royal Enfield Dealership against payment /transfer of money and/or otherwise, we advise you to seek information/clarifications by writing at support@royalenfield.com or by contacting to the customer care toll-free number 1800 210 0007.

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